Making Corporate Approachable

Offering business services in human resources, information technology, accounting and more, The Innfall is a local, woman-owned small business. They approached DECK to help establish a visual brand identity that captured the corporate-ness of the important services they offer in an approachable, connective, and human way that also represented how they collaborate with clients.


  • Design Services
  • Deck Design
  • Brand Guidelines
  • Web Design

A Brand Launch with a Point of View

How we helped

When launching, The Innfall had a distinct point of view: business expertise delivered with personal customer service. Based on this, we developed their visual brand identity with brand guidelines and a deck template design that struck the right balance of business and humanity. From those designs, we also developed a small business website for them.


As a result, The Innfall launched with a polished brand identity that conveyed trust and corporate knowledge with a distinctly human perspective.

The Innfall: Web Design